MISSION
Important and compulsory aspect of the complex strategic planning process of an organization is its mission!
A mission statement provides a framework for establishing of specific tasks and activities to be performed by an organization, defining the space and market in which the organization would compete, identifying the way in which the resources would be directed and setting the course of development and growth in the future.
The basic purpose of the mission is to direct attention and thinking of members of the organization to the essential reason for existence of an organization, and to explain to them why their work is a part of a higher, broader goal.
A mission statement may arise in two ways:
1 . that the leading man or the narrowest peak of the organization formulates the mission according to its perception of the values that the organization stands for, and with such a statement meets other members of the organization who should respect and act on it.
2. When the mission is defined ˝democratically˝ - within a longer procedure, but which yields far greater benefits. Thus, all employees participate in in creating the mission – by highlighting the values they think best reflect the activity and purpose of the organization. Pursuant to this choice, the values that are common to most employees are defined, from which the statement of the mission itself is subsequently formulated. The advantage of the mission formulated in this way is in the fact that all employees accept it as their own because they actively participated in its creation, and not as imposed by the top of the organization. This, to a large extent, influences their attitude towards these values, which has positive effects on their motivation and attitude towards the job.